Quote from the above movie: "If we don't have women designing the products we use, then it's just going to turn into boys toys that has nothing to do with anything we care about."
This quote draws on Kearny's concept of the "girl gaze" (Lipkin, 2009, p.p. 152-153). Using a girl gaze, instead of a male gaze, challenges the hegemonic power relations around production and consumption. It allows girls to create products for girls that resist the temptation of reproducing products that support normative and hetero-normative values, that are normally produced by males for female consumption. These girls in this short clip utilize this girl gaze, and our version of girl power re-vamped (girl power 3.0) to create technological products for girls, by girls in a male-dominated technological world.
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